Guanxi: Relationship Marketing in a Chinese Context (Hardcover) (ISBN-13: 9780789012890)

This systematic analysis of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.

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Author: Erdener Kaynak,Y. H. Wong,Thomas Leung
ISBN-10: 0789012898
ISBN-13: 9780789012890
Publisher: Routledge
Language: English
Published: 08/16/2001
Pages: 244
Format: Hardcover
Weight: 1.27lbs
Size: 8.74h x 6.22w x 0.90d

Review Citation(s):
Reference and Research Bk News 02/01/2002 pg. 98