Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback) (ISBN-13: 9780618785919)

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

Author: Jay Conrad Levinson
ISBN-10: 0618785914
ISBN-13: 9780618785919
Publisher: Harper Business
Language: English
Published: 05/01/2007
Pages: 384
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.01w x 0.95d

Review Citation(s):
Library Journal 04/15/2007 pg. 100