Guerrilla Media Buying: Discover How to Beat Goliath in Business (Paperback) (ISBN-13: 9781450598767)

Ronald D. Geskey has over 30 years of senior management experience in account management, marketing and media planning and buying at some of the best advertising agencies in the country, including Leo Burnett/Chicago, D'Arcy, Campbell-Ewald/Detroit, and General Motors R*Works. Ron has worked with very large corporations as well as small businesses, and he has a unique perspective on how small businesses can not only survive, but win against the Goliaths because he understands their weaknesses. Geskey has also taught marketing, advertising, and media at several major universities. Ron has a master's degree from Southern Illinois University, doctoral work at Texas Tech University, as well as additional post-graduate professional education from Northwestern, Wharton, and Michigan State University. He is the author of many marketing and media publications, including the Thumbnail Media Planner; David vs. Goliath, Free Marketing in Social Media: 500 Tactics and Best Practices, The 10 Immutable Laws of Buying Broadcast Media; Media 101, Strategic Media Planning; Recency Planning: Revisited; Effective Reach: Revisited; and many others. Ron is married with two sons, one who works in the ad biz, the other an attorney. And he is a very proud grandfather!