Gut Feelings: The Intelligence of the Unconscious by Gigerenzer, Gerd

Gut Feelings: The Intelligence of the Unconscious (Paperback) (ISBN-13: 9780143113768)

Vendor: Gerd Gigerenzer
Product type: Books
Format: Paperback
$18.00
$18.00
$18.00
Subtotal: $18.00
Gut Feelings: The Intelligence of the Unconscious by Gigerenzer, Gerd

Gut Feelings: The Intelligence of the Unconscious

$18.00
Gut Feelings: The Intelligence of the Unconscious by Gigerenzer, Gerd

Gut Feelings: The Intelligence of the Unconscious

$18.00
Format: Paperback
Description
Description
x
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Author: Gerd Gigerenzer
ISBN-10: 0143113763
ISBN-13: 9780143113768
Publisher: Penguin Books
Language: English
Published: 07/01/2008
Pages: 288
Format: Paperback
Weight: 0.43lbs
Size: 7.72h x 5.08w x 0.54d

Review Citation(s):
New York Times Book Review 08/24/2008 pg. 24
By Gerd Gigerenzer
By Gerd Gigerenzer
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Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

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