Hacking Growth: Unlocking Business Opportunities with the Growth Hacker Mindset (Paperback) (ISBN-13: 9781515090014)

Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage- combining data, product, and marketing to build a strong community around a brand is. The days of press releases and billboards are gone, and the days of giving customers the tools to talk about a product are here. By making it simpler for customers to talk about a product, it becomes easier to accomplish explosive growth and quickly build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, marketers can achieve impressive business results and have the most fun they've ever had building a business.

Author: Alex Kehr
ISBN-10: 1515090019
ISBN-13: 9781515090014
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 10/06/2015
Pages: 122
Format: Paperback
Weight: 0.30lbs
Size: 7.50h x 5.00w x 0.40d