Handbook of Marketing (Paperback) (ISBN-13: 9781412921206)

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.

Author: Barton Weitz
ISBN-10: 1412921201
ISBN-13: 9781412921206
Publisher: Sage Publications Ltd
Language: English
Published: 08/11/2006
Pages: 582
Format: Paperback
Weight: 2.28lbs
Size: 9.76h x 6.78w x 1.22d

Review Citation(s):
Reference and Research Bk News 02/01/2007 pg. 133