Handbook of Research on Applied AI for International Business and Marketing Applications (Hardcover) (ISBN-13: 9781799850779)

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Author: Bryan Christiansen
ISBN-10: 1799850773
ISBN-13: 9781799850779
Publisher: Business Science Reference
Language: English
Published: 09/25/2020
Pages: 740
Format: Hardcover
Weight: 4.36lbs
Size: 11.00h x 8.50w x 1.56d