Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (Hardcover) (ISBN-13: 9781668470299)

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Author: Pantea Keikhosrokiani
ISBN-10: 1668470292
ISBN-13: 9781668470299
Publisher: IGI Global
Language: English
Published: 04/05/2023
Pages: 400
Format: Hardcover
Weight: 2.84lbs
Size: 11.00h x 8.50w x 0.94d