Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Hardcover) (ISBN-13: 9781466658806)

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Author: Hans-Ruediger Kaufmann
ISBN-10: 1466658800
ISBN-13: 9781466658806
Publisher: Business Science Reference
Language: English
Published: 03/31/2014
Pages: 668
Format: Hardcover
Weight: 4.02lbs
Size: 11.00h x 8.50w x 1.44d