Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation (Hardcover) (ISBN-13: 9781522501350)

The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

Author: Latif Al-Hakim
ISBN-10: 1522501355
ISBN-13: 9781522501350
Publisher: Business Science Reference
Language: English
Published: 04/22/2016
Pages: 774
Format: Hardcover
Weight: 4.53lbs
Size: 11.00h x 8.50w x 1.63d