Handbook of Research on Effective Marketing in Contemporary Globalism (Hardcover) (ISBN-13: 9781466662209)

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Author: Bryan Christiansen
ISBN-10: 1466662204
ISBN-13: 9781466662209
Publisher: Business Science Reference
Language: English
Published: 06/30/2014
Pages: 492
Format: Hardcover
Weight: 3.12lbs
Size: 11.00h x 8.50w x 1.06d