Handbook of Research on Effective Advertising Strategies in the Social Media Age by Taşkıran, Nurdan Öncel

Handbook of Research on Effective Advertising Strategies in the Social Media Age (Hardcover) (ISBN-13: 9781466681255)

Vendor: Nurdan Öncel Taşkıran
Product type: Books
Format: Hardcover
$335.00
$335.00
$335.00
Subtotal: $335.00
Handbook of Research on Effective Advertising Strategies in the Social Media Age by Taşkıran, Nurdan Öncel

Handbook of Research on Effective Advertising Strategies in the Social Media Age

$335.00
Handbook of Research on Effective Advertising Strategies in the Social Media Age by Taşkıran, Nurdan Öncel

Handbook of Research on Effective Advertising Strategies in the Social Media Age

$335.00
Format: Hardcover
Description
Description
x
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Author: Nurdan Öncel Taşkıran
ISBN-10: 146668125X
ISBN-13: 9781466681255
Publisher: Business Science Reference
Language: English
Published: 02/28/2015
Pages: 540
Format: Hardcover
Weight: 3.37lbs
Size: 11.00h x 8.50w x 1.19d

Recently Viewed Products