Handbook of Research on Global Perspectives on International Advertising (Hardcover) (ISBN-13: 9781799896722)

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Author: Ipek Krom
ISBN-10: 1799896722
ISBN-13: 9781799896722
Publisher: IGI Global
Language: English
Published: 06/24/2022
Pages: 428
Format: Hardcover
Weight: 2.80lbs
Size: 11.00h x 8.50w x 0.94d