Handbook of Research on Mobile Marketing Managent (Hardcover) (ISBN-13: 9781605660745)

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians. .

Author: Key Pousttchi
ISBN-10: 1605660744
ISBN-13: 9781605660745
Publisher: Business Science Reference
Language: English
Published: 11/30/2009
Pages: 584
Format: Hardcover
Weight: 4.30lbs
Size: 11.20h x 8.60w x 1.60d

Review Citation(s):
LJ Best Reference Sources 11/15/2009 pg. 46
Choice 06/01/2010
Reference and Research Bk News 11/01/2010 pg. 131