Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Hardcover) (ISBN-13: 9781522547570)

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Author: Diana Bogueva
ISBN-10: 1522547576
ISBN-13: 9781522547570
Publisher: Business Science Reference
Language: English
Published: 03/02/2018
Pages: 400
Format: Hardcover
Weight: 3.10lbs
Size: 11.00h x 8.50w x 1.06d