Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover) (ISBN-13: 9781522520849)

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Author: Shai Rozenes
ISBN-10: 1522520848
ISBN-13: 9781522520849
Publisher: Business Science Reference
Language: English
Published: 01/06/2017
Pages: 540
Format: Hardcover
Weight: 3.37lbs
Size: 11.00h x 8.50w x 1.19d