Handbook of Research on Technology Applications for Effective Customer Engagement (Hardcover) (ISBN-13: 9781799847724)

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Author: Norazah Mohd Suki
ISBN-10: 1799847721
ISBN-13: 9781799847724
Publisher: Business Science Reference
Language: English
Published: 09/04/2020
Pages: 428
Format: Hardcover
Weight: 2.80lbs
Size: 11.00h x 8.50w x 0.94d