Harry Potter: The Story of a Global Business Phenomenon by Gunelius, S.

Harry Potter: The Story of a Global Business Phenomenon (Hardcover) (ISBN-13: 9780230203235)

Vendor: S. Gunelius
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Harry Potter: The Story of a Global Business Phenomenon by Gunelius, S.

Harry Potter: The Story of a Global Business Phenomenon

$54.99
Harry Potter: The Story of a Global Business Phenomenon by Gunelius, S.

Harry Potter: The Story of a Global Business Phenomenon

$54.99
Format: Hardcover
Description
Description
x
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Author: S. Gunelius
ISBN-10: 023020323X
ISBN-13: 9780230203235
Publisher: Palgrave MacMillan
Language: English
Published: 06/03/2008
Pages: 194
Format: Hardcover
Weight: 1.07lbs
Size: 9.46h x 6.42w x 0.71d
By S. Gunelius
By S. Gunelius
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SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.

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