Healthcare Tsunami: The wave of consumerism that will change U.S. business (Paperback) (ISBN-13: 9780979987502)

Healthcare Tsunami offers a perspective on the emerging field of healthcare consumerism and differentiates it from past discussions by healthcare professionals. Authors Halverson and Glowac, both experts in research and branding, document how converging trends in multiple industries are creating a wave of change like nothing the healthcare industry or U.S. business has ever seen. Healthcare Tsunami is a definitive introduction to the future of American healthcare after the pressure builds to a point where it develops into the largest wave of change ever experienced by U.S. business.

Author: Wayne Glowac,Dean Halverson
ISBN-10: 0979987504
ISBN-13: 9780979987502
Publisher: Wave Marketing, LLC
Language: English
Published: 01/16/2008
Pages: 278
Format: Paperback
Weight: 0.71lbs
Size: 8.50h x 5.51w x 0.58d