Heavyweight Marketing: Knockout Strategies for Building Champion Brands by Allen, Nikolas

Heavyweight Marketing: Knockout Strategies for Building Champion Brands (Paperback) (ISBN-13: 9781502931825)

Vendor: Nikolas Allen
Product type: Books
Format: Paperback
$14.95
$14.95
$14.95
Subtotal: $14.95
Heavyweight Marketing: Knockout Strategies for Building Champion Brands by Allen, Nikolas

Heavyweight Marketing: Knockout Strategies for Building Champion Brands

$14.95
Heavyweight Marketing: Knockout Strategies for Building Champion Brands by Allen, Nikolas

Heavyweight Marketing: Knockout Strategies for Building Champion Brands

$14.95
Format: Paperback
Description
Description
x
Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion!

Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers-and your competitors!

The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.

Allen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read.

Follow the author's real-world client examples as you learn to:
  • Define and articulate your unique brand value
  • Create meaningful marketing messages
  • Identify and engage your ideal audience
  • Determine your optimal tools and tactics
  • Produce dynamic marketing that packs a punch
  • Build a truly distinctive small business brand
Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.

Author: Nikolas Allen
ISBN-10: 1502931826
ISBN-13: 9781502931825
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 10/21/2014
Pages: 384
Format: Paperback
Weight: 0.98lbs
Size: 8.50h x 5.50w x 0.79d
By Nikolas Allen
By Nikolas Allen
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Nikolas Allen has enjoyed a 20-year career in the advertising industry producing marketing communications for clients of all sizes. He has worked with Goliaths such as Musicland, Target, Marshall Fields and Mall Of America, but feels more connected to the Davids of the biz world. He is passionate about helping entrepreneurs and business owners define and articulate their unique story and build solid, meaningful brands that resonate with their ideal audience. A lifelong creative with a background in art, music, video production, and a serious jones for pop culture, Nikolas brings a bold, dynamic point-of-view to everything he does. He spent three years as marketing director for Liberty Arts Gallery, and is currently on the Board of Directors at Siskiyou Arts Museum. Mixing his passion for art and marketing, Nikolas published his first book, "Death To The Starving Artist-Art Marketing Strategies for a Killer Creative Career," in 2013. Learn more at nikolasallen.com.

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