Herding Cats: A Strategic Approach to Social Media Marketing (Paperback) (ISBN-13: 9781606498385)

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

Author: Andrew Rohm, Michael Weiss
ISBN-10: 160649838X
ISBN-13: 9781606498385
Publisher: Business Expert Press
Language: English
Published: 07/15/2014
Pages: 116
Format: Paperback
Weight: 0.37lbs
Size: 9.00h x 6.00w x 0.25d