Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits (Paperback) (ISBN-13: 9780989133401)

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you'll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

Author: Avinash Kaushik, Nicholas Scarpino
ISBN-10: 0989133400
ISBN-13: 9780989133401
Publisher: Nicholas Scarpino
Language: English
Published: 03/21/2013
Pages: 108
Format: Paperback
Weight: 0.30lbs
Size: 8.50h x 5.51w x 0.22d