Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Chipchase, Jan

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers (Hardcover) (ISBN-13: 9780062125699)

Vendor: Jan Chipchase
Product type: Books
Format: Hardcover
$28.99
$28.99
$28.99
Subtotal: $28.99
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Chipchase, Jan

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

$28.99
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Chipchase, Jan

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

$28.99
Format: Hardcover
Description
Description
x

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.



Author: Jan Chipchase, Simon Steinhardt
ISBN-10: 0062125699
ISBN-13: 9780062125699
Publisher: Harper Business
Language: English
Published: 04/16/2013
Pages: 256
Format: Hardcover
Weight: 0.88lbs
Size: 9.04h x 6.51w x 0.94d

Review Citation(s):
Publishers Weekly 02/25/2013

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