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Higher Education Consumer Choice (Hardcover) (ISBN-13: 9781137497185)
Vendor:
J. Hemsley-Brown
Product type:
Books
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Description
xHigher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Author: J. Hemsley-Brown, I. Oplatka
ISBN-10: 1137497181
ISBN-13: 9781137497185
Publisher: Palgrave Pivot
Language: English
Published: 11/12/2015
Pages: 137
Format: Hardcover
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.50d
Author: J. Hemsley-Brown, I. Oplatka
ISBN-10: 1137497181
ISBN-13: 9781137497185
Publisher: Palgrave Pivot
Language: English
Published: 11/12/2015
Pages: 137
Format: Hardcover
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.50d
By J. Hemsley-Brown
xJane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.
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