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Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics (Paperback) (ISBN-13: 9781951527082)
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Mu Hu
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Books
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Description
xHighly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.
Author: Mu Hu
ISBN-10: 1951527089
ISBN-13: 9781951527082
Publisher: Business Expert Press
Language: English
Published: 12/23/2019
Pages: 242
Format: Paperback
Weight: 0.73lbs
Size: 9.00h x 6.00w x 0.51d
The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.
Author: Mu Hu
ISBN-10: 1951527089
ISBN-13: 9781951527082
Publisher: Business Expert Press
Language: English
Published: 12/23/2019
Pages: 242
Format: Paperback
Weight: 0.73lbs
Size: 9.00h x 6.00w x 0.51d
By Mu Hu
xMu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. Interested in employing practical analytics at your organization? Contact Mu at mu.hu@revenueinsights.com.
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