Hillstrom's Customer Development: An Introduction to Understanding How Customers Evolve (Paperback) (ISBN-13: 9798710716960)

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

Author: Kevin Hillstrom
ISBN-13: 9798710716960
Publisher: Independently Published
Language: English
Published: 02/17/2021
Pages: 96
Format: Paperback
Weight: 0.42lbs
Size: 9.02h x 5.98w x 0.25d