Hooked: How the Food Industry Hijacked Your Brain and How to Take It Back (Paperback) (ISBN-13: 9798199764117)

You know something's wrong. You just can't stop.

If you've ever found yourself retrieving sweets from the trash after throwing them away, or eating past fullness without hunger driving you, or promising yourself this is the last time - only to promise again tomorrow - you're not lacking willpower. You might be addicted.

Food addiction is real. Sugar is more addictive than cocaine, heroin, or alcohol. The modern food industry has engineered hyper-palatable combinations of sugar, flour, salt, and processed fat that activate your brain's reward system the same way drugs do. You are not the problem. Your brain is under siege.

In Hooked, Dr. Jennifer Dillman - who knows this struggle from the inside - pulls back the curtain on the neuroscience, the industry tactics, and the emotional architecture that keep you trapped. But this isn't a book about shame. It's a book about what's actually true.

This is what the research actually says. This is how addiction works in the body. This is why the willpower approach fails. And this is the distinction between what you can't control and what you might.

Hooked is grounded in Dr. Dillman's doctoral dissertation on food addiction and written from the trail, not from the mountaintop. She's still fighting this fight. She understands the struggle from the inside. The reader doesn't need a success story. They need a companion who knows that recovery is possible because the science says so, even when the body and the cravings say otherwise.

If you've been told it's just a choice, or just about self-discipline, or if you've blamed yourself for something that turns out to be a hijacking of your neurobiology, this book is for you.

You're not broken. You're hooked. And understanding the difference changes everything.