Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements by Montgomery, Fielding

Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements (Paperback) (ISBN-13: 9781793643230)

Vendor: Fielding Montgomery
Product type: Books
Format: Paperback
$40.95
$40.95
$40.95
Subtotal: $40.95
Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements by Montgomery, Fielding

Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

$40.95
Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements by Montgomery, Fielding

Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

$40.95
Format: Paperback
Description
Description
x
In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Author: Fielding Montgomery
ISBN-10: 1793643237
ISBN-13: 9781793643230
Publisher: Lexington Books
Language: English
Published: 08/29/2023
Pages: 240
Format: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.51d
By Fielding Montgomery
By Fielding Montgomery
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Fielding Montgomery is a PhD student at the University of Maryland, College Park.

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