Horská, Neuromarketing in Food Retailing (Paperback) (ISBN-13: 9789086863006)

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective.

Author: Elena Horská
ISBN-10: 9086863000
ISBN-13: 9789086863006
Publisher: Brill Wageningen Academic
Language: English
Published: 05/31/2017
Pages: 172
Format: Paperback
Weight: 0.61lbs
Size: 9.45h x 6.69w x 0.36d