Housework and Housewives in American Advertising: Married to the Mop by Neuhaus, Jessamyn

Housework and Housewives in American Advertising: Married to the Mop (Paperback) (ISBN-13: 9781349296187)

Vendor: Jessamyn Neuhaus
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Housework and Housewives in American Advertising: Married to the Mop by Neuhaus, Jessamyn

Housework and Housewives in American Advertising: Married to the Mop

$54.99
Housework and Housewives in American Advertising: Married to the Mop by Neuhaus, Jessamyn

Housework and Housewives in American Advertising: Married to the Mop

$54.99
Format: Paperback
Description
Description
x
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Author: Jessamyn Neuhaus
ISBN-10: 134929618X
ISBN-13: 9781349296187
Publisher: Palgrave MacMillan
Language: English
Published: 12/04/2015
Pages: 273
Format: Paperback
Weight: 0.74lbs
Size: 8.50h x 5.50w x 0.60d
By Jessamyn Neuhaus
By Jessamyn Neuhaus
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Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.

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