How Industries Evolve: Principles for Achieving and Sustaining Superior Performance (Hardcover) (ISBN-13: 9781578518401)

There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth. UNK] Growth and innovation are essential for the long-term survival of every company - and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening - and a breakthrough framework for turning it around. UNK] What sets this book apart from other strategy books is the groundbreaking model that explains industry evolution according to four categories: progressive, creative, radical, and intermediating. Using this framework, strategists can answer three core questions: Which type of industry is my firm in and what are the rules of change? How do I align innovation with these rules of change? What forms of innovation will work within this particular industry context?

Author: Anita M. McGahan
ISBN-10: 1578518407
ISBN-13: 9781578518401
Publisher: Harvard Business Review Press
Language: English
Published: 11/01/2004
Pages: 245
Format: Hardcover
Weight: 1.27lbs
Size: 9.68h x 6.40w x 0.95d

Review Citation(s):
Choice 05/01/2005 pg. 1636