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You have read the books. You know the theories. You can explain cognitive bias over dinner. So why do you keep making the same mistakes?
This book is not about becoming smarter. It is about understanding why your intelligence is often the exact thing working against you.
Isaac Newton lost a fortune in the South Sea bubble. Not because he lacked brainpower, but because his brain was too good at justifying what he wanted to do. That same pattern plays out in careers, relationships, and finances every single day. Brilliant people stay in wrong situations too long, double down on bad ideas, and talk themselves out of their own instincts, all while building airtight logical cases for their choices.
How Smart People Make Stupid Decisions breaks down the 12 core traps that high-performing, high-intelligence people fall into repeatedly. From the Rationalization Engine that turns every mistake into a masterpiece of self-defense, to Analysis Paralysis that freezes decision making right when it matters most, each chapter names a pattern you will recognize immediately in your own life.
More importantly, the book shows you what actually works. Not motivational advice. Not another framework that falls apart under real pressure. What you will find here is a practical shift from relying on raw intelligence to building what the author calls a personal operating system, a set of if/then rules designed around your specific cognitive traps, installed before the moment of temptation or stress arrives.
Because by then, it is already too late for thinking.
If you have ever made a decision you could not explain afterward, stayed in something you knew was wrong, or watched someone less capable make a smarter call, this book will show you exactly why. More importantly, it will show you how to close the gap between knowing what to do and actually doing it.
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Take 20% off your first order
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