How The University Of Michigan Is Advertised (Paperback) (ISBN-13: 9781248875742)

Explore the historical methods and strategies employed to promote the University of Michigan in "How The University Of Michigan Is Advertised," by Ralph Henry Elsworth. This book offers a fascinating look into the ways one of America's leading universities presented itself to the public, prospective students, and donors.

Delving into the details of early marketing techniques, the book examines the evolution of university communications and the changing landscape of higher education promotion. Discover the approaches used to build the University of Michigan's reputation and attract a diverse body of students and faculty. A valuable resource for marketing professionals, historians of education, and anyone interested in the development of American universities.

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