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How to Change Minds: The Art of Influence Without Manipulation (Paperback) (ISBN-13: 9781609948290)
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Rob Jolles
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Books
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Description
xPersuade, Don't Push!
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
Author: Rob Jolles
ISBN-10: 1609948297
ISBN-13: 9781609948290
Publisher: Berrett-Koehler Publishers
Language: English
Published: 06/04/2013
Pages: 216
Format: Paperback
Weight: 0.60lbs
Size: 8.50h x 5.60w x 0.80d
Review Citation(s):
Publishers Weekly 07/08/2013
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
Author: Rob Jolles
ISBN-10: 1609948297
ISBN-13: 9781609948290
Publisher: Berrett-Koehler Publishers
Language: English
Published: 06/04/2013
Pages: 216
Format: Paperback
Weight: 0.60lbs
Size: 8.50h x 5.60w x 0.80d
Review Citation(s):
Publishers Weekly 07/08/2013
By Rob Jolles
xRob Jolles is president of Jolles Associates, Inc., an international training consulting corporation, was a record-setting salesperson and sales trainer for New York Life and Xerox, and draws on more than thirty years of experience changing people's minds. He is the author of four previous books, including Customer Centered Selling.
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