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How to Market Books (Hardcover) (ISBN-13: 9780815352761)
Vendor:
Alison Baverstock
Product type:
Books
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Description
xOver five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.
Author: Alison Baverstock,Susannah Bowen
ISBN-10: 081535276X
ISBN-13: 9780815352761
Publisher: Routledge
Language: English
Published: 05/08/2019
Pages: 482
Format: Hardcover
Weight: 2.00lbs
Size: 9.30h x 6.40w x 1.30d
By Alison Baverstock
xAlison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston's MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing.
Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe.
With a foreword by David Shelley, CEO of Hachette UK
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