How to Say it: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sale (Paperback) (ISBN-13: 9780735205253)

A guide to effectively communicating with customers to create lasting--and repeat--business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.

Unlike the vast majority of books that deal with customer communication, How to Say It(R) Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

• Speak the language of Yes by asking the right questions
• Get referrals through established customers
• Offer value through solutions, satisfaction, and trust
• Anticipate and preempt objections
• Own a problem by owning the solution

Author: Jack Griffin
ISBN-10: 0735205256
ISBN-13: 9780735205253
Publisher: Penguin Publishing Group
Language: English
Published: 03/05/2013
Pages: 272
Format: Paperback
Weight: 0.70lbs
Size: 9.10h x 6.00w x 0.70d