How to Self-publish and Market a Book: A comprehensive guide to an integrated approach to self-publishing and marketing a book (Paperback) (ISBN-13: 9781733342414)

x

Most books on publishing deal with publishing by itself. Most books on marketing deal with marketing as a stand-alone project. I think there is a better approach. Publishing and marketing should be considered as an integrated project. That is what this book does: it treats publishing and marketing together to create a complete project plan.

The self-publishing pain points addressed include:

• Formatting
• Book layout
• Editors
• Covers, generic and otherwise
• And more

The marketing pain points include:

• Social media platforms
• Blog tours
• Creating buzz
• Email campaigns
• Keywords
• And more

Publishing and book marketing aren't separate projects. They have to be worked on as an integrated project.