How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand (Paperback) (ISBN-13: 9781913717698)

No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand, and this book shows you how.

If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while your brand watches from the sidelines... this book reveals what they're doing right.

Jody Raynsford, accidental cult leader and brand expert, pulls back the curtain on how to transform the relationship with your audience from thinking of you as a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand.

How To Start A Cult shows you:

- How to stand out, win attention and keep your audience coming back for more

- How to go deep with your audience to build momentum and magnetically attract the right people to your tribe

- How to build genuine belonging and a devoted following that makes you immune from competition

But on one condition: you have to be brave, bold and different. This approach isn't for vanilla, forgettable brands that don't stand for anything and don't want to change.

If you really believe in what you do, deliver a great product and are one of the good guys, things are about to blow up for you...

Jody Raynsford is co-founder of Bad Boy Running, a cult brand with fans so loyal they've literally tattooed themselves with the slogan. For his proper job, he helps brands of all sizes go from forgettable to ones that attract the best talent, get the most attention and whom customers love to buy from.