How to Win at CRM: Strategy, Implementation, Management (Paperback) (ISBN-13: 9780367657888)

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

Author: Seth Kinnett
ISBN-10: 0367657880
ISBN-13: 9780367657888
Publisher: Auerbach Publications
Language: English
Published: 09/30/2020
Pages: 220
Format: Paperback
Weight: 0.75lbs
Size: 9.21h x 6.14w x 0.51d