How to Write a Good Advertisement (Paperback) (ISBN-13: 9781614278863)

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Author: Victor O. Schwab
ISBN-10: 1614278865
ISBN-13: 9781614278863
Publisher: Martino Fine Books
Language: English
Published: 10/05/2015
Pages: 252
Format: Paperback
Weight: 0.86lbs
Size: 9.21h x 6.14w x 0.57d