Humanistic Marketing by Varey, R.

Humanistic Marketing (Hardcover) (ISBN-13: 9781137353283)

Vendor: R. Varey
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
Humanistic Marketing by Varey, R.

Humanistic Marketing

$109.99
Humanistic Marketing by Varey, R.

Humanistic Marketing

$109.99
Format: Hardcover
Description
Description
x
Marketing practice and scholarship are facing unprecedented challenges. The unsustainability of resource use, the increasing inequity of the market, and the continuous decline in societal trust pose a threat to business and 'marketing as usual'.

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as some possible solutions and ways forward: both for theory and practice. This volume was initiated by The Humanistic Management Network to contribute knowledge and understanding to the emerging humanistic business and management movement that does not accept perpetual economic expansion as a sustainably viable means of meeting individual and collective needs in society and nature, and instead seeks balance in place of excess. Humanistic Marketing recognises the harm that comes with the unfettered desire for more of more. The authors ask how can marketing's principles and practice be founded in humanistic values such as altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue? Furthermore, how can marketing help to protect human dignity and promote sustainable human (not consumer) well-being?

This book provides a diverse exploration of the position of marketing in the face of challenges for societal transformation, aiming to challenge, provoke, and inspire reflection, deliberation and debate.


Author: R. Varey
ISBN-10: 1137353287
ISBN-13: 9781137353283
Publisher: Palgrave MacMillan
Language: English
Published: 11/19/2013
Pages: 284
Format: Hardcover
Weight: 1.15lbs
Size: 8.50h x 5.50w x 0.90d
By R. Varey
By R. Varey
x
Dr Richard J. Varey is Professor of Marketing at Waikato Management School, New Zealand. His scholarly project is focused on understanding marketing in and for sustainable prosperous society. He is Associate Editor (Asia-Pacific) for the Journal of Customer Behaviour, Co-Editor (Pacific Rim) for the Journal of Business-to-Business Marketing, and a member of the editorial boards of Social Business, Marketing Theory, the European Journal of Marketing, the Journal of Communication Management, the Journal of Marketing Communications, the Australasian Marketing Journal, the Corporate Reputation Review, the Journal of Business Ethics (sustainability panel), and the Atlantic Journal of Communication.

Michael Pirson is the Director of the Center for Humanistic Management and Assistant Professor of Global Sustainability and Social Entrepreneurship at the Fordham School of Business, USA. His research interests include Trust and Well-Being in Organizational Contexts, Mindfulness, Social Entrepreneurship, Sustainability, Humanistic Management, and the Philosophy of Management. Michael is also a founding partner of the Humanistic Management Network, an organization that brings together scholars, practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. He is the co-editor of the Humanism in Business book series and has published widely. He is also an active board member of three social enterprises. He has worked for and with businesses, non-profits, embassies, political campaigns, and local and national governments.

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