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Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales (Paperback) (ISBN-13: 9781788602518)
Vendor:
Paul Cash
Product type:
Books
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Description
xThere's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Author: Paul Cash, James Trezona
ISBN-10: 178860251X
ISBN-13: 9781788602518
Publisher: Practical Inspiration Publishing
Language: English
Published: 04/27/2021
Pages: 216
Format: Paperback
Weight: 0.62lbs
Size: 8.40h x 5.50w x 0.90d
Author: Paul Cash, James Trezona
ISBN-10: 178860251X
ISBN-13: 9781788602518
Publisher: Practical Inspiration Publishing
Language: English
Published: 04/27/2021
Pages: 216
Format: Paperback
Weight: 0.62lbs
Size: 8.40h x 5.50w x 0.90d
By Paul Cash
xPaul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling
James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
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