Identifying Demand Indicators for Air Force Recruiting Service With Discriminant Analysis (Paperback) (ISBN-13: 9781288324712)

A changing public disposition towards military service has all four military branches rethinking recruiting practices. This Air Force is reacting to this new recruiting climate by increasing the bonuses for new recruits, pumping up advertising budgets, and bolstering recruiting personnel levels. This thesis provides a new tool for assessing how to allocate these new resources. Discriminant Analysis is used to identify population characteristics that categorize recruiting locations. A methodology is constructed that can discriminate between communities where interest is high in military service and where recruiting efforts will not be productive.

Author: Jason L. Williams
ISBN-10: 1288324715
ISBN-13: 9781288324712
Publisher: Biblioscholar
Language: English
Published: 11/21/2012
Pages: 72
Format: Paperback
Weight: 0.25lbs
Size: 9.21h x 6.14w x 0.15d