Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (Hardcover) (ISBN-13: 9781466651500)

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

Author: Dona J. Hickey
ISBN-10: 1466651504
ISBN-13: 9781466651500
Publisher: Information Science Reference
Language: English
Published: 02/28/2014
Pages: 321
Format: Hardcover
Weight: 2.28lbs
Size: 11.00h x 8.50w x 0.75d

Review Citation(s):
Choice 07/01/2014