Ideology and Opinions: Studies in Rhetorical Psychology (Paperback) (ISBN-13: 9780803983328)

In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge.

Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ide

Author: Michael Billig
ISBN-10: 0803983328
ISBN-13: 9780803983328
Publisher: Sage Publications Ltd
Language: English
Published: 05/01/1991
Pages: 224
Format: Paperback
Weight: 0.65lbs
Size: 8.56h x 5.57w x 0.55d