If Jesus Smoked Cigars (Paperback) (ISBN-13: 9798995573906)

If Jesus Smoked Cigars is a no-nonsense guide to the one thing most business owners get wrong - not their product, not their pricing, not their marketing. Their relationships.

Drawing from decades of professional, corporate leadership, and a decade of experience as the owner of The Vault Cigar Lounge in Meridian, Idaho, Josh Evarts makes the case that likability isn't a soft skill. It's your most powerful competitive advantage.

Through hard-won wisdom and the kind of straight talk you'd hear over a good cigar, Evarts breaks down why the most successful people in any room aren't always the smartest or the most talented. They're the ones people genuinely want to be around.

Whether you're running a business, building your career, or just trying to be better in the rooms you already occupy, this book will challenge you to stop hiding behind the process and start investing in people.