Ignite Your Email Campaign (Paperback) (ISBN-13: 9781725618862)

Ignite Your Email Campaign is the only resource you'll ever need when building and executing email campaigns that produce phenomenal results. Phenomenal results that are reproducible again and again.

The sole purpose of Ignite Your Email Campaign is to aid in your success. The goals in writing this book were simple, help ministries and non-profits leverage email campaigns to boost cause awareness, increase name acquisition, build lasting relationships, and raise more money. If these are the objectives of your organization-then look no further. Start reading Ignite Your Email Campaign now.

Ignite Your Email Campaign targets several audiences: those organizations that are currently running email campaigns but are looking to exploit this technology more. Second, Ignite Your Email Campaign is directed at those groups that need to fine-tune their campaigns to gain more sustainable results. And last, to those individuals that are beginning to investigate email campaigns as a means of engaging their donors and potential supporters.

Boosting cause awareness, increasing name acquisition, building relationships, and raising money are all connected. Before one can increase name acquisition, the organization must engage in making people aware of their cause. Before they can fundraise, they must build strong relationships with potential supporters.

An organization can never stop trumpeting the cause, acquiring new contacts to educate and engage, develop strong relationships, and in the end, hopefully these activities generate revenue, so the organization can continue to impact lives.