Impact of ICTs on Event Management and Marketing (Hardcover) (ISBN-13: 9781799849544)

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Author: Kemal Birdir
ISBN-10: 1799849546
ISBN-13: 9781799849544
Publisher: Business Science Reference
Language: English
Published: 12/04/2020
Pages: 384
Format: Hardcover
Weight: 2.59lbs
Size: 11.00h x 8.50w x 0.88d