Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Hardcover) (ISBN-13: 9781799815389)

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Author: David J. Finch, Norm O'Reilly, Gashaw Abeza
ISBN-10: 1799815382
ISBN-13: 9781799815389
Publisher: Business Science Reference
Language: English
Published: 10/25/2019
Pages: 160
Format: Hardcover
Weight: 1.28lbs
Size: 10.00h x 7.00w x 0.50d