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Implicative Marketing: For a Sustainable Economy (Hardcover) (ISBN-13: 9780367445560)
Vendor:
Florence Touzé
Product type:
Books
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Description
xThis book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
Author: Florence Touzé
ISBN-10: 0367445565
ISBN-13: 9780367445560
Publisher: Routledge
Language: English
Published: 03/24/2020
Pages: 102
Format: Hardcover
Weight: 0.55lbs
Size: 8.70h x 5.60w x 0.50d
By Florence Touzé
xFlorence Touzé is Professor and Head of Brand Communication Studies at Audencia Business School, France, and holder of the Chair in Corporate Social Responsibility and Responsible Branding.
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